Response Mine

  • SEO Manager

  • Overview

    This position requires a combination of technical and marketing savvy to optimize natural search engine rankings, in addition to communicating with internal media teams, account service staff, and external client contacts.
     
    The successful SEO Manager will be responsible for the development, management, and execution of SEO strategies on client’s websites.  To perform this job successfully, an individual must be able to perform each essential duty of the job outlined below, and to accept special projects as assigned.

    Responsibilities

     
    Keyword Research
    - Conduct keyword research using various tools based on program goals and KPIs
    - Test and document new keyword research tools
    - Identify landing pages for established keywords
    Website Optimization Strategies
    - Website optimization for search engines: meta data elements, structured data, content recommendations, site architecture, page layout issues, internal and external linking
    - Build on understanding of how search engines and their spiders work by conducting research and reporting key developments and news
    - Provide recommendations and consult on technical elements which impact SEO, including assessment of code structure, utilization of scripting languages and server types (ASP, PHP, JSP, .NET, etc.), JavaScript, and CSS
    - Research and resolve link architecture, content and navigation issues, and other factors that impact the technical performance of a website
    - Provide strategic content recommendations
    Tracking and Reporting
    - Continually monitor organic search rankings to maximize traffic, revenue, leads, and other program KPI’s
    - Analyze website strategies and translate anecdotal or qualitative data into recommendations and plans for revising the strategies.
    - Create and analyze monthly client reports
    - Pull relevant program data from popular analytics platforms such as Omniture and Google Analytics
    Offsite SEO
    - Develop offsite strategy and manage execution of outreach and promotional strategies for link acquisition
    - Collaborate with content and social teams on cohesive promotional strategies
    - Conduct backlink audits using third party tools such as Majestic SEO, Ahrefs, and Open Site Explorer
    Local SEO
    - Evaluate and provide recommendations for clients with local service areas or storefronts, including on-site and off-site considerations
    - Manage client data within local platforms such as Yext, MozLocal, and Google My Business

    Qualifications

    - 2+ years of SEO experience (Agency or In-House)
    - Proven track record of driving organic search performance and meeting KPI goals
    - Excellent verbal and written communication skills
    - Experience communicating technical SEO issues to internal staff and external clients
    - Creativity as it pertains to formulating new strategies to drive performance
    - Strong attention to detail with the ability to multitask effectively
    - Fun, energetic, collaborative, and competitive personality
    - Solid understanding search engine ranking factors, algorithms and principals
    - Clear thinker with a strong process focus and results orientation
    - Experience using Microsoft Office Suite with a strong working knowledge of Excel
    - Experience supporting SEO performance through integrated, multichannel campaigns a plus
    - Participation in the interactive marketing community a plus

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